Search Engine Marketing – A Powerful Marketing Tool
Search engine marketing is a powerful marketing tool to generate online leads and make your online business successful. It is the process of promoting your website through search engines such as MSN,...
View ArticleProfessional Search Engine Marketing Services
Professional search engine marketing services help achieve enhanced results for your online business. Web users usually depend on popular search engines for gathering information about prominent...
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Google+ : A Buzz to the Public and the SEO World
Google+ has already given a buzz to the SEO world and the general public even before its proper worldwide launch and providers of professional SEO services are keeping watch. This is Google’s plunge...
View ArticleHigh Search Engine Marketing Growth Predicted for 2013
Providing the information you need at your fingertips within a matter of seconds, search engines play an integral role in our everyday life. The 2012 State of Search Marketing Report produced by...
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Some Misconceptions about PPC Advertising
Pay-per-click or PPC is a preferred online advertising tactic used by marketers to direct traffic to websites, where they pay the website owner or publisher when the ad is clicked. Despite its...
View ArticleGoogle Maintains Lead in the Search Market
According to a report released by comScore, Google’s share in the search market stood at 67% during January to March this year. Though its share touched 67% for the first time in November 2012, this...
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Google’s Knowledge Graph and Web Marketing
Popular search engine Google launched Knowledge Graph on May 16, 2012. This special search tool helps you find people, places and things quickly and easily and is proving very helpful when it comes to...
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Moving towards Mobile Ad Marketing
With the rising popularity of Smartphones, marketers and advertisers are now rethinking their search engine optimization (SEO) strategies which were previously focused on desktop devices such as PCs,...
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Search or Social Media for SMBs
Not sure what works for you? I know it can be confusing and sometimes frustrating to try to figure out the impact of social media versus search. In our opinion it really depends on the type of business...
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SEO – Marketing Strategy for Your Website
These days, search engine optimization is the most effective and popular marketing strategy for your website to improve your website’s organic search engine ranking and drive more targeted visitors. As...
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Promoting AdWords Express through Google+ for More Followers
Google seems to have increased the promotion of AdWords Express, its simplified SEM designed for small and local businesses in Google+. AdWords has been around since July 2011, though it has gone...
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Search Engine Marketing is Everything for B2B Marketers
Search engines play a very important role in influencing business-to-business (B2B) buying decisions, states a report in Marketing Today based on the results of a recent survey by Enquiro. Search...
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Smart Watches and the Future of Local SEO
With the growing popularity of smartphones and tablets, local businesses have been implementing SEO for multiple platforms (desktop and mobile). Smart watch is a new entrant into this group of smart...
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Google’s Warning on Homepage Redirects Redefines Mobile SEO
The first week of June, Google announced a change that it will consider the behavior of a website towards mobile users while providing results for smartphone searches. This change is meant to be...
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Bing Crosses Major Search Milestone as It Keeps Growing
In its competition with Google, Microsoft’s Bing has reached a major milestone – accounting for 20% of US search market share as per the findings of comScore. In other words, 1 out of 5 searches in the...
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4 Tips for a Successful Remarketing Campaign
Remarketing is a marketing strategy wherein marketers follow up with website visitors who did not take a desired action, as for instance provide some information or buy something. In this marketing...
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